сases

LaModa

Branded clothing, footwear and accessories online store. (ios / android)

Task

To attract new active customers on TikTok with hard KPI. To be the first in Russia who can attract new active customers on TikTok with hard KPI.

Solution

Our goal was to be the first in Russia who can attract new active customers to Lamoda from TikTok. We focused on AR shoe fitting based on the product and clients' competitive advantage (AR function for shoe fitting). We filmed technology demonstration advertising videos in the TikTok style. Based on our research, we identified 2 target customer groups for the further work.

Numbers

Monthly growth with KPI hit:

28 000+

22 000+

ios

android

ongoing cooperation

сases

LaModa

Branded clothing, footwear and accessories online store. (ios / android)

Task

To attract new active customers on TikTok with hard KPI. To be the first in Russia who can attract new active customers on TikTok with hard KPI.

Solution

Our goal was to be the first in Russia who can attract new active customers to Lamoda from TikTok. We focused on AR shoe fitting based on the product and clients' competitive advantage (AR function for shoe fitting). We filmed technology demonstration advertising videos in the TikTok style. Based on our research, we identified 2 target customer groups for the further work.

Numbers

Monthly growth with KPI hit:

28 000+

22 000+

ios

android

ongoing cooperation

сases

LaModa

Task

Solution

Numbers

28 000+

22 000+

ios

android

Branded clothing, footwear and accessories online store. (ios / android)

To attract new active customers on TikTok with hard KPI. To be the first in Russia who can attract new active customers on TikTok with hard KPI.

Our goal was to be the first in Russia who can attract new active customers to Lamoda from TikTok. We focused on AR shoe fitting based on the product and clients' competitive advantage (AR function for shoe fitting). We filmed technology demonstration advertising videos in the TikTok style. Based on our research, we identified 2 target customer groups for the further work.

Monthly growth with KPI hit:

ongoing cooperation

сases

Joom

Joom is an online marketplace that sells mostly Chinese, Japanese and South Korea products. (ios / android)

Task

To attract new customers from Europe on Facebook.

Solution

Based on the test results, we decided to work with the narrow interests of the audience using niche categories of goods. We identified 5 groups of customers with the highest purchasing power and continued to work with them.

Numbers

Total monthly revenue from our traffic was

80 000$+

сases

Joom

Joom is an online marketplace that sells mostly Chinese, Japanese and South Korea products. (ios / android)

Task

To attract new customers from Europe on Facebook.

Solution

Based on the test results, we decided to work with the narrow interests of the audience using niche categories of goods. We identified 5 groups of customers with the highest purchasing power and continued to work with them.

Numbers

Total monthly revenue from our traffic was

80 000$+

сases

Joom

Joom is an online marketplace that sells mostly Chinese, Japanese and South Korea products. (ios / android)

Task

To attract new customers from Europe on Facebook.

Solution

Numbers

Total monthly revenue from our traffic was

80 000$+

Based on the test results, we decided to work with the narrow interests of the audience using niche categories of goods. We identified 5 groups of customers with the highest purchasing power and continued to work with them.

сases

NEO Kitchen

NEO Kitchen: everyday food from the Italian chef with delivery in 15-30 minutes in St. Petersburg. (ios / android)

Task

To launch a ready-to-eat food delivery app in the given areas of St. Petersburg using Instagram traffic.

Solution

We launched the product in two city areas, using "breakfast, lunch and dinner impressions chart" with super geo tools for hyperlocal targeting. We had a full hit in KPI.

сases

NEO Kitchen

NEO Kitchen: everyday food from the Italian chef with delivery in 15-30 minutes in St. Petersburg. (ios / android)

Task

To launch a ready-to-eat food delivery app in the given areas of St. Petersburg using Instagram traffic.

Solution

We launched the product in two city areas, using "breakfast, lunch and dinner impressions chart" with super geo tools for hyperlocal targeting. We had a full hit in KPI.

сases

NEO Kitchen

Task

Solution

NEO Kitchen: everyday food from the Italian chef with delivery in 15-30 minutes in St. Petersburg. (ios / android)

To launch a ready-to-eat food delivery app in the given areas of St. Petersburg using Instagram traffic.

We launched the product in two city areas, using "breakfast, lunch and dinner impressions chart" with super geo tools for hyperlocal targeting. We had a full hit in KPI.

сases

IQOS

Task

To attract customers from Facebook

Solution

It is very difficult to work with such kinds of goods due to restricted advertising policy. We masked advertising materials and landing pages using just associations. We tested 10+ approaches and revealed the most effective ones for the further work.

Numbers

Monthly volume of goods from our traffic

2 500+ pcs.

сases

IQOS

Task

To attract customers from Facebook

Solution

It is very difficult to work with such kinds of goods due to restricted advertising policy. We masked advertising materials and landing pages using just associations. We tested 10+ approaches and revealed the most effective ones for the further work.

Numbers

Monthly volume of goods from our traffic

2 500+ pcs.

сases

IQOS

Task

Solution

Numbers

2 500+ pcs.

To attract customers from Facebook

It is very difficult to work with such kinds of goods due to restricted advertising policy. We masked advertising materials and landing pages using just associations. We tested 10+ approaches and revealed the most effective ones for the further work.

Monthly volume of goods from our traffic

сases

Delimobil

Russian short-term car rental service. (ios / android)

Task

Registrations from Facebook / Instagram in the cities where the service is present.

Solution

The main task was to show new users that car sharing is convenient, simple, dynamic and fun. We filmed a series of first-person videos with dynamic music. We identified the target audience and got an impressive install-to-registration conversion.

Numbers

Monthly attracted registrations:

3 000+

ios

5 000+

android

сases

Delimobil

Russian short-term car rental service. (ios / android)

Task

Регистрации в сервисе в городах присутствия сервиса
из Facebook/Instagram.

Solution

The main task was to show new users that car sharing is convenient, simple, dynamic and fun. We filmed a series of first-person videos with dynamic music. We identified the target audience and got an impressive install-to-registration conversion.

Numbers

Monthly attracted registrations:

3 000+

ios

5 000+

android

сases

Delimobil

Task

Solution

Numbers

Monthly attracted registrations:

3 000+

ios

5 000+

android

Russian short-term car rental service. (ios / android)

Регистрации в сервисе в городах присутствия сервиса
из Facebook/Instagram.

The main task was to show new users that car sharing is convenient, simple, dynamic and fun. We filmed a series of first-person videos with dynamic music. We identified the target audience and got an impressive install-to-registration conversion.

сases

Insha

Task

To attract users with Turkish citizenship located in Germany on Facebook.

Solution

We were faced an interesting task to attract men with Turkish citizenship located in Germany to the service.

Numbers

3 000 registrations/month

1 mln ad views

сases

Insha

Task

To attract users with Turkish citizenship located in Germany on Facebook.

Solution

We were faced an interesting task to attract men with Turkish citizenship located in Germany to the service.

Numbers

3 000 registrations/month

1 mln ad views

сases

Insha

Task

Solution

Numbers

3 000 registrations/month

1 mln ad views

To attract users with Turkish citizenship located in Germany on Facebook.

We were faced an interesting task to attract men with Turkish citizenship located in Germany to the service.

сases

CashWagon

(ios/android)

Task

Issuance of loans through the application in Vietnam.

Solution

We researched and tested new audiences in the new location. Using the results of these tests we determined the interests of the target group.

Numbers

2 000

approved loans/month

сases

CashWagon

(ios/android)

Task

Issuance of loans through the application in Vietnam.

Solution

We researched and tested new audiences in the new location. Using the results of these tests we determined the interests of the target group.

Numbers

2 000

approved loans/month

сases

CashWagon

(ios/android)

Task

Issuance of loans through the application in Vietnam.

Solution

Numbers

2 000

approved loans/month

We researched and tested new audiences in the new location. Using the results of these tests we determined the interests of the target group.

сases

MVAS

Promotion of subscription services with operator content. Europe, MENA on TikTok, Google, Facebook.

Solution

We developed an android applications network for more convenient interaction with the user. We formed a large volume of advertising materials for each geographic area. We created custom and similar audiences that significantly increased CR. We attracted a huge volume of subscriptions on TikTok and Facebook.

Numbers

1 100 000

subscriptions in MENA

700 000

subscriptions in Europe

ongoing cooperation

сases

MVAS

Promotion of subscription services with operator content. Europe, MENA on TikTok, Google, Facebook.

Solution

We developed an android applications network for more convenient interaction with the user. We formed a large volume of advertising materials for each geographic area. We created custom and similar audiences that significantly increased CR. We attracted a huge volume of subscriptions on TikTok and Facebook.

Numbers

1 100 000

subscriptions in MENA

700 000

subscriptions in Europe

ongoing cooperation

сases

MVAS

Solution

Numbers

1 100 000

subscriptions in MENA

700 000

subscriptions in Europe

ongoing cooperation

Promotion of subscription services with operator content. Europe, MENA on TikTok, Google, Facebook.

We developed an android applications network for more convenient interaction with the user. We formed a large volume of advertising materials for each geographic area. We created custom and similar audiences that significantly increased CR. We attracted a huge volume of subscriptions on TikTok and Facebook.

сases

Dating

(ios/android)

Task

To attract a paying audience, men and women over 21 looking for a couple, in TikTok, Google, Facebook.

Solution

We developed an android applications network, set up ACO and introduced mobile tracking. We filmed a large amount of unique advertising content for each geographic area. We worked with local bloggers during the whole advertising period. All traffic was purchased from the customer, due to which the advertising budget was tripled.

Numbers

15 000

registrations/month in Europe

9 000

сases

Dating

(ios/android)

Task

To attract a paying audience, men and women over 21 looking for a couple, in TikTok, Google, Facebook.

Solution

We developed an android applications network, set up ACO and introduced mobile tracking. We filmed a large amount of unique advertising content for each geographic area. We worked with local bloggers during the whole advertising period. All traffic was purchased from the customer, due to which the advertising budget was tripled.

Numbers

15 000

registrations/month in Europe

9 000

registrations/month in Asia

сases

Dating

(ios/android)

Task